The way we get paid is we bring in our producers in to produce the records. We will represent the song writers and the producers that write the hits for them. David Silberstein with Atlantic Records – A&R for Jason Mraz and Colton Dixon. We have mainly represented artists in the electronic world and mostly DJ’s. A lot of the big producer brands needed someone to represent them. I realized there was a wide open lane to represent artists and producers. We usually work direct with the managers. The songs are the tail wag and the dog of the whole career. It is figuring out the art of finding the differences from artists who are going to sit all on the same chart. The A&R guy is listening to sessions and putting together songs. The old producer managers were like lawyers and accountants but not many people viewed them having value. It also acts as a liaison between artists and the record label or publishing company every activity involving artists to the point of album release is generally considered under the purview, and responsibility, of A&R. A&R – DEFINITION – Artists and repertoire (A&R) is the division of a record label or music publishing company that is responsible for talent scouting and overseeing the artistic development of recording artists and songwriters. For the listeners out there that are not super familiar with A&R (artists and repertoire) and Marketing I would love for you to break down those concepts one by one. Lucas, on your website it reads, Milk & Honey is a 21st-century hybrid entertainment management company driven by two important disciplines - A&R and Marketing. I went in without any clients and they really let me do my thing. Next to David Hodges’ Evanescence, Kid Rock’s Devil Without A Cause album is still one of the fastest selling rock albums. Chris, who managed All American Rejects (Oklahoma Natives!), and I stayed in touch and he recommended that I talk to the guys at “The Collective”. I would check in with these super-successful people and was really close with them. I was connected to a lot of people from the midwest. As a manager, I was thinking about the records so I started representing artists. Somehow I decided that my niche would be song writers. We had Kanye West, Linkin Park, Enrique Iglesias and other big artists. I went to work for Kid Rock’s manager in Chicago then went to a company called “The Collective”. Lucas Keller, throughout your career, you’ve been able to achieve massive success, but I would like to start by asking you about starting from the bottom and where you believe your career first began?. They ended up getting up getting a record deal and got to meet famous managers. 
My freshman year I started managing a band from the area. When did it first occur to you that your earning your degree really didn’t matter for what you wanted to do with your career? Lucas, I read that after you attended four years at the University of Wisconsin, you were already managing a few bands. I realized the possibilities in management. 
I quit my band in 2002 and since then haven’t gone back. 
Why did you not decide to continue down this path a profession?
Lucas, from what I could find, you started out as a guitar player in a band. I learned that I was more of an independent, I left the band One of the bands I started was called The Autumn View. I really got into music and started promoting events in order to get my band in the show. I grew up right outside of Milwaukee and I started playing guitar when I was 5 or 6. Lucas, my understanding is that you grew up in Greenfield, Wisconsin yet you dreamed of working in the music business and managing bands, when did you first have this dream?. TWelcome onto The Thrivetime Show! How are you sir!?. Are you utilizing your best skills and focusing on your highest and best use? Milk and Honey Management and A&R founder Lucas Keller has helped to manage some of the top songwriters and producers who write the hit songs for the biggest music artists on the planet, but it first took self-awareness to recognize that he would be a lot better off representing artists than being an artist.
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